Lauren Plug | Copywriter

“Ditch the gatekeepers, the tech jargon, YouTube University, and the salesman who can't take a hint because I'm bringing in a new approach to copywriting and SEO.”

Lauren Plug is a copywriter and SEO strategist passionate about sustainability and giving a voice to brands. Having spent the majority of her career in sales and customer service, Lauren believes the power of communication is often overlooked, especially regarding the relationship between brand and customer. Having always had a passion for writing she eventually turned her attention to copywriting and SEO and never looked back. She has set out to help bring life to website copy by helping brands understand their ideal customer and creating high-quality content that resonates with their target audience. The one thing Google values more than anything else is high-quality content that helps people find the answers they're looking for. In an industry often wrought with gatekeeping and secrets, Lauren brings her affable personality to cut through the rubbish and help brands get found by their ideal customers in search engines using well-proven techniques customized for everyone’s specific goals.